F. Strategic Decision Making
Content:
Strategic thinking: process, approaches and levels; lifecycle analysis; Porter's five forces; strategic group analysis; value chain analysis; value creation; cost and differentiation; strategic goals; objectives and planning; mission statements; shareholders interest, power and influence; developing strategic options, evaluations and choice; implementation of strategy, management of change; monitoring and evaluating the strategy process.
Learning outcomes:
- To analyse the external environment of an organisation.
- Critically appraise the internal resources of an organisation and identify how and where value is created within an organisation.
- Understand the role of objectives and planning.
- Evaluate different strategic options and critically appraise the methods of implementing the chosen strategy.
- Critically discuss the value of monitoring and evaluating strategies.
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